>>I think VWs image is strong enough to ride out this story.
In some countries I have no doubt you are correct, however;
One of the things which surprised me when I first started working internationally was how differently brands can be viewed in different markets. What is viewed as quality in one place, is cheap in another and dodgy in another.
So no doubt strong enough in some countries, and no doubt not strong enough in others. Overall, who knows?
It'll take 5 years to understand how their brand has changed or survived.
Last edited by: No FM2R on Sun 4 Oct 15 at 20:45
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