>> You're more likely to see a Disco towing a horsebox than a Rangie.
>>
Certainly for a newer one. I included "moneyed-family" car and "4x4" markets - maybe better described as "prestige" at one end of the scale, where they compete with BMW, Jaguar, Audi saloons/estates as well as Q7/X5 and "utility" at the other which runs from Defenders through to Shoguns. Freelander is also a prestige choice, being a good bit dearer like for like than similar sized offerings from VAG/Honda etc. Discovery can fit in either camp.
Fashion certainly exists in those segments, but neither is the same as the "designer" market in my judgement - if they become too synonymous with that, they run a very big risk IMO by neglecting their heritage - when the WAGs are bored with they've nowhere to go.
A dissimiliarity between the car market and the handbag market is that car makers need volume, unless they can charge a very high price indeed; and you need very good marketing indeed to maintain "exclusivity" and volume together.
Last edited by: Manatee on Sun 4 Jul 10 at 17:33
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