I bet it costs a packet.
:}
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Looks more trouble than paint though.
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I recently had the pleasure of watching a couple of professionals wrapping a Berlingo van and full size Arctic. This same company also do wrappings for F1 cars, apparently the wrap is lighter than paint!
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Mr E Stobart has all of his truck wrapped in this way. Cheaper than signwriting, and when he moves them on after 2 years and umpteen 1000 miles they go back to the lease co plain white, the colour of choice for the impecunious trucker.
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Airplanes as well.
A company in the Midlands makes wrapping for commercial airliners. The aircraft work in Europe in our summer then are wrapped in another airlines colours and flown out to Asia for their summer. Six months later they are shipped back to Europe and the process starts all over again.
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Mr Stobart owns the wrapping company that I was talking about!
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Edward Fox did a pretty quick job with a spray can in a layby, but wrapping would have made an even slicker film.
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the way they fling those nascars around maybe bubble wrap could be an alternative?
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